Pura Size 5 Eco-Friendly Diapers (24-35lbs)

The Pura family's journey began not in a boardroom, but in the British home of Guy and Abi Fennell. Created by parents, for parents, Pura was founded with the aim of making clean, safe, and planet-friendly products affordable for all. Approved by dermatologists, their high-performance, low-environmental-impact diapers are designed to be gentle on sensitive, newborn skin without compromising on comfort or value for money.

Featuring an umbilical cut-out to protect the delicate belly area and a handy color-changing wetness indicator, Pura's diapers are enhanced with organic cotton and plant-based materials, offering a luxuriously soft touch. Verified by Allergy UK as skin-safe and EU Ecolabel certified for their low environmental impact, these diapers are made without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex, or phthalates.

Keeping babies comfy and dry, Pura's diapers offer up to 12 hours of leak-free protection, thanks to their plant-based waterproof layer with micropores that allow the skin to breathe. Manufactured in a carbon-neutral plant powered by green electricity, Pura has replaced non-sustainable materials with lower-impact alternatives, such as wood pulp from sustainably managed forests in the absorbent core.

Furthermore, Pura's packaging is made from paper, making it easier to recycle. As a certified B-Corp and a Carbon Neutral business, Pura is committed to using its business for the greater good, with a focus on environmental and social responsibility.

Trusted by parents and awarded multiple accolades, Pura's diapers are made in the EU to the highest standards, providing a superior product that caters to the needs of both babies and the planet.

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