Pura Size 2 Eco-Friendly Diapers (7-13 lbs)

Pura was born out of a desire to create a high-performance, environmentally-friendly diaper that compromises neither on skin safety, comfort, nor value for money. Approved by dermatologists as gentle on sensitive, newborn skin, our diapers feature an umbilical cut-out to protect the delicate belly area and a handy color-changing wetness indicator. Crafted with organic cotton and plant-based materials, they are luxuriously soft and verified by Allergy UK as skin-safe, as well as EU Ecolabel certified for low environmental impact.

Pura's origins can be traced back to the British home of Guy and Abi Fennell, parents who founded the company with the aim of making clean, safe, and planet-friendly products affordable for all. Pura is a Carbon Neutral business and a certified B-Corp, embodying a commitment to using business as a force for good.

Our diapers are designed with babies' well-being in mind. Totally Chlorine Free, they are super soft and comfortable, featuring organic cotton and only plant-based materials against your baby's delicate skin. Dermatologically tested and allergy-certified, they are made without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex, and phthalates.

Newborns are particularly well-served by our diapers, which include a special umbilical cord cut-out contoured to protect the belly area. The handy color-changing wetness indicator ensures you know when it's time for a diaper change, providing added convenience.

Environmental responsibility is a core principle for Pura. Our EU EcoLabel accredited diapers are manufactured in a carbon-neutral plant powered by green electricity. Wherever possible, we have replaced non-sustainable materials with lower-impact options, such as using wood pulp from sustainably managed forests in the absorbent core. Our packaging is made from paper, making it easier to recycle.

The quality and performance of Pura diapers have been recognized by parents, who have awarded us multiple accolades. We take great pride in the trust placed in us by families, as we strive to deliver products that are not only good for babies, but also for the planet.

As a certified B-Corp and Carbon Neutral business, Pura is committed to using the power of business to drive positive change. We believe that by prioritizing sustainability, safety, and affordability, we can make a meaningful difference in the lives of families and the environment they cherish.

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