Pura Size 1 Eco-Friendly Diapers for Newborns (4-11lbs)

The Pura family was born not in a boardroom, but in the British home of Guy and Abi Fennell. Created by parents, for parents, Pura was founded to make clean, safe, and planet-friendly products affordable for all. Pura is a Carbon Neutral business and a certified B-Corp.

Designed to be a high-performance, low-environmental-impact diaper that doesn't compromise on skin safety, comfort, or value for money, Pura's diapers are approved by dermatologists to be gentle on sensitive, newborn skin. Featuring an umbilical cut-out to protect the delicate belly area and a handy color-changing wetness indicator, these diapers are enhanced with organic cotton and plant-based materials, making them luxuriously soft and verified by Allergy UK as skin-safe, as well as EU Ecolabel verified to have a low environmental impact.

GOOD FOR BABIES: Pura's diapers are Totally Chlorine Free (TCF) and made without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex, or phthalates, ensuring they are perfect for delicate newborn skin.

PERFECT FOR NEWBORNS: The special umbilical cord cut-out and contoured design of Pura's diapers protect the delicate belly area, while the color-changing wetness indicator helps parents know when it's time for a diaper change.

GOOD FOR THE PLANET: Pura's EU EcoLabel accredited diapers are manufactured in a carbon-neutral plant, powered by green electricity. Where possible, the company has replaced non-sustainable materials with lower-impact materials, such as wood pulp from sustainably managed forests in the absorbent core. Pura's packaging is made from paper, making it easier to recycle.

TRUSTED BY PARENTS: Made in the EU to the highest standards, Pura diapers have won multiple awards, voted for by real parents.

USING BUSINESS FOR GOOD: Pura's commitment to sustainability and social responsibility is reflected in its status as a certified B-Corp and a Carbon Neutral business.

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