Eco-Friendly Diapers (9-20 lbs) for Babies

Created by parents, for parents, Pura is a brand that aims to provide high-performance, low-environmental impact diapers without compromising on skin safety, comfort, or value for money. Approved by dermatologists and certified by Allergy UK, Pura's diapers feature an umbilical cut-out to protect the delicate belly area and a handy color-changing wetness indicator. Crafted with organic cotton and plant-based materials, the diapers are luxuriously soft and skin-safe, as verified by the EU Ecolabel.

Pura was founded by Guy and Abi Fennell in their British home, with the goal of making clean, safe, and planet-friendly products affordable for all. The brand is proud to be a Carbon Neutral business and a certified B-Corp, demonstrating its commitment to using business as a force for good.

Pura's diapers are designed to be GOOD FOR BABIES. They are Totally Chlorine Free (TCF), super soft and comfortable, and enhanced with organic cotton for delicate newborn skin. The diapers feature only plant-based materials against the baby's bottom and are made without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex, and phthalates – all of which have been dermatologically tested and allergy-certified.

LEAK FREE is another key feature of Pura's diapers. They offer up to 12 hours of protection from leaks and feature a plant-based waterproof layer with micropores to allow the baby's skin to breathe.

Pura is also GOOD FOR THE PLANET. The brand's EU EcoLabel accredited diapers are manufactured in a carbon-neutral plant, powered by green electricity. Where possible, Pura has replaced non-sustainable materials with lower-impact alternatives, such as wood pulp from sustainably managed forests in the absorbent core. Furthermore, the brand's packaging is made from paper, making it easier to recycle.

TRUSTED BY PARENTS, Pura diapers have won multiple awards voted for by real parents, reflecting the brand's commitment to quality and customer satisfaction.

As a certified B-Corp and a Carbon Neutral business, Pura is USING BUSINESS FOR GOOD, demonstrating its dedication to creating positive social and environmental impact.

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